WhatsApp B2B eCommerce

Let customers order on WhatsApp.
Sync to ERP automatically.

B2Bee turns WhatsApp messages into structured B2B orders including customer price lists, discounts, availability, and delivery rules. Your customers order in seconds. Your ERP receives clean, validated orders instantly.

See NORA AI in action
NORA AI
Good morning, Ivan. Your regular delivery is scheduled for tomorrow. We have prepared a suggested order for your restaurant based on your previous orders. Please review it, make any changes if needed, and confirm it in time for the route. Would you like to see your suggested order?
Ivan - Restaurant Central
Yes
NORA AI
Here is your suggested order for tomorrow's delivery:

• Heineken 0.5L   2 crates (24 pcs)
• Coca-Cola 1.5L   3 packs (6 pcs)
• Schweppes Tonic 0.33L   1 crate (24 pcs)
• San Pellegrino 0.75L   2 packs (12 pcs)

Total: 618 EUR  •  Delivery: Friday before 12:00

Reply CONFIRM to place the order, or tell me what to change.
Ivan - Restaurant Central
CONFIRMED
ERP synced - order confirmed
+ 618 EUR
-80%
Order processing time
24/7
Autonomous order capture
+34%
Average order value increase
3-7
Setup days to a live pilot route
Why WhatsApp

Your customers already use WhatsApp.
Make it their ordering channel.

WhatsApp has 2 billion users. Your B2B customers are already there. No new apps, no new logins, no training needed.

💬
Zero friction for your customers

Customers order in the same app they use daily. No portals, no passwords, no app downloads. Adoption is fast, since there is no new habit to build.

🎤
Text and voice ordering

Customers can type an order list or simply send a voice message saying "same as last week." NORA AI converts both into clean, structured ERP orders.

📋
ERP-ready, validated orders

Every message is checked against your customer's price list, stock availability, delivery constraints, and ordering rules before hitting your ERP.

📈
Higher reorder frequency

NORA proactively reaches out to customers before each delivery route. Automated reminders and personalized proposals increase repeat orders by up to 34%.

How it works

From WhatsApp message to ERP order in minutes.

1
NORA sends proposal

NORA reads your ERP, builds a personalized order proposal for each customer on tomorrow's route, and sends it via WhatsApp.

2
Customer replies

Customer confirms, edits, or sends a voice message. They can say "same as last week" or list specific items.

3
AI validates order

NORA checks price lists, availability, delivery rules, and minimum order quantities. It asks clarifying questions if needed.

4
Syncs to ERP

Confirmed order is written into your ERP in real time. No manual entry. Your warehouse sees it immediately.

Key features

Everything distributors need for WhatsApp B2B ordering.

💵
Customer-specific price lists

Correct pricing, discounts, and commercial terms for every customer, outlet type, and segment. Pulled live from your ERP.

📲
Voice message ordering

Customers send voice notes. NORA transcribes and converts them into accurate product orders, including informal "same as last week" requests.

📅
Automated delivery reminders

NORA knows your delivery schedule and contacts customers before their route day. No missed sales because a customer forgot to order.

📷
Photo and document orders

Customers can send shelf photos, handwritten lists, or invoices. NORA reads them and builds draft orders for quick confirmation.

🏠
Multi-location accounts

Supports customers with multiple outlets, each with separate price lists, delivery routes, and contact persons.

🆕
Promotional automation

Automatically include active promotions in order proposals. NORA can highlight upsell and cross-sell opportunities based on customer history.

Built for

Designed for distributors who sell to many customers.

🍾
HoReCa distributors

Hotels, restaurants, and cafes order frequently. NORA contacts every venue on your route before your truck leaves, collecting orders automatically.

🍺
Beverage and FMCG distributors

High order frequency, large customer bases, and complex price lists. WhatsApp ordering scales across hundreds of customers without adding headcount.

🏪
Wholesalers and cash and carry

Buyers already use WhatsApp to negotiate and confirm. NORA structures those conversations into clean orders that go straight to your system.

🆕
FMCG brands and principals

Coordinate trade execution across distributor networks. Use WhatsApp ordering to support retail and HoReCa customers directly.

ERP integrations

Connects to your existing ERP. No migration.

WhatsApp orders are validated against and written into your ERP in real time.

SAP S/4HANASAP ECCMicrosoft Dynamics 365 BCMicrosoft Dynamics NAVPantheonmany more...

No migration needed. NORA connects as an integration layer and reads your existing data.

Frequently asked questions

What is WhatsApp B2B eCommerce?

WhatsApp B2B eCommerce is a system that allows wholesale buyers and business customers to place orders via WhatsApp messages (text or voice), while the distributor's platform converts those messages into structured orders that sync directly to ERP for fulfillment and invoicing. No portals, no apps needed.

Can customers order via WhatsApp voice messages?

Yes. Customers can send voice messages, and NORA AI converts them into accurate product orders. This is especially useful in HoReCa and retail outlets during busy hours when typing is inconvenient. Voice and text inputs are treated identically by the system.

Does WhatsApp ordering integrate with our ERP system?

Yes. B2Bee integrates WhatsApp orders with your ERP through Hive365, B2Bee's data integration layer. It syncs customer data, price lists, stock levels, and order documents in near real time. Supported ERPs include SAP, Microsoft Dynamics, Oracle, Pantheon, and others.

How long does it take to go live?

A proof of concept on a defined scope - one ERP, one route, one channel - typically runs 7 to 14 days from kick-off, with the technical setup done in the first 3 to 7 business days: days 1-2 cover ERP connection and data mapping, days 2-4 configuration and customer opt-in, days 3-7 the first pilot route going live with automated WhatsApp outreach. Full rollout scope and schedule are confirmed during technical discovery and depend on data quality and integration scope.

Can this replace our B2B portal or ordering app?

For many customers, WhatsApp becomes the primary ordering channel because it requires zero change from the buyer. It complements existing portals and sales apps without forcing a process change. Distributors typically see 60-80% of orders migrate to WhatsApp within 30 days of rollout.

Is WhatsApp ordering secure for B2B transactions?

Yes. B2Bee operates on WhatsApp Business API (not personal WhatsApp), which requires verified business accounts. All order data is validated server-side and stored securely. Role-based access, audit trails, and integration-friendly architecture make it suitable for enterprise distribution environments.

Ready to launch WhatsApp ordering
for your B2B customers?

Start with a focused pilot on your busiest route and prove impact in the first week.

See Viber B2B eCommerce
📋
Already have a B2B webshop that underperforms?
You don't need to replace it. NORA can sit on top of your existing platform and route WhatsApp orders directly into it. No migration, no disruption.
See add-on page
Based on pilot deployments measured over 90 days. Results vary by customer, data quality and adoption.