FMCG B2B eCommerce.
Built for buyers who never log in.
Most shops, kiosks and cafes will not learn a new portal. B2Bee gives your FMCG customers three ways to order: a branded Sellion portal, a WhatsApp or Viber message, or the rep's visit. All three land in one shared basket and reach your ERP without retyping. NORA's agents bring buyers back before every delivery day.
Based on pilot deployments measured over 90 days. Results vary by customer, data quality and adoption.
A B2B webshop is easy to launch.
Getting buyers to use it is not.
Kiosks, mini markets, cafes and gas stations order small baskets, often, at different times. A portal alone reaches only the few who log in.
Less than 20% of ordering in FMCG distribution is digital. The rest comes by call, message and rep visit, and someone retypes it.
Buyers reorder what they remember. Promotions and new listings never reach most of the shelf.
Three ways to order.
One order in your ERP.
For buyers who like a screen: their own prices, live stock, one-step reorder and open invoices. Branded, 24/7, not a marketplace.
For buyers who never log in: they reply to a suggested order by text or voice, and NORA's agents turn the reply into a checked order.
For accounts that order with the rep: orders on site, online or offline, pre sales or van sales, with NORA's daily brief in the app.
A buyer can start in one channel and finish in another.
One territory, one week.
Nobody retypes an order.
Example: a territory with mini markets, kiosks and cafes, delivered twice a week. Your ERP stays the system of record.
NORA's Reorder agent sends each account a suggested order before its delivery day, on the channel it uses: a portal link, WhatsApp or Viber.
One buyer taps confirm in the portal, one replies on Viber with a voice note, one orders with the rep on the visit. All three land in one shared basket.
The Promo agent adds active promotions and new listings, but only for the accounts that sell that category.
Orders are checked against stock and each customer's prices, then written to the ERP with zero manual entries. Accounts that have not ordered get a cut-off reminder, and the rep's brief lists who went quiet.
Delivery management closes each order with proof of delivery. NORA's Collections agent follows the open invoices.
Made for high-frequency distribution.
Small baskets, many accounts.
Kiosks, shops and cafes on fixed routes, with crates and returnable packaging.
Beverage distribution→Connects to 50+ ERP systems, 100+ connections.
What FMCG B2B eCommerce actually means for a distributor
FMCG B2B eCommerce is digital ordering between a distributor and the shops, kiosks, cafes and restaurants it supplies. The orders are small and frequent, the price lists are different for every customer, and promotions change every few weeks. That is why a webshop alone rarely works in FMCG distribution: the platform is ready, but most buyers keep calling the rep.
B2Bee treats eCommerce as more than a website. Buyers who like a screen order in a branded Sellion portal with their own prices and live stock. Buyers who never log in reply to a suggested order on WhatsApp or Viber. Accounts that order with the rep keep doing so in the field sales app. All three write to one shared basket, and every order is written to the ERP without manual entry.
NORA's agents keep the channel busy: suggested orders before each delivery day, promotions only for the accounts that sell the category, cut-off reminders, and follow-ups on open invoices. Reps get a daily brief on the accounts that went quiet, so the digital channel and the field team work from the same data.
Frequently asked questions
Digital ordering between an FMCG distributor and its business customers, such as shops, kiosks, cafes and restaurants. With B2Bee it covers a branded portal, WhatsApp and Viber ordering and the rep's field sales app, all connected to your ERP.
No. B2Bee can run next to your current webshop and add WhatsApp and Viber ordering on top, or the Sellion portal can replace it. Either way, every order reaches the same ERP.
Yes. Prices, discounts, assortments and promotions come from your ERP per customer. Each buyer sees only their own, in every channel.
Yes. Small shops and kiosks usually order by message or with the rep, not in a portal. Both channels write to the same basket, so small accounts get the same suggested orders and promotions as large ones.
Start with one territory or one customer group. With a supported ERP, technical setup typically takes 3-7 business days from kick-off, confirmed during technical discovery.
Start with one territory.
See every channel in one basket.
See the whole flow on your own data, from the suggested order to the signed delivery.