Thousands of SKUs.
Zero missed orders.
NORA reads your ERP, knows what each grocery and food service customer bought last month, and sends them a ready-to-confirm order on WhatsApp. Every order in your system before the route starts.
Food distribution runs on speed. Manual ordering slows everything down.
With thousands of active SKUs and daily delivery windows, every hour of manual order collection is an hour your warehouse is waiting to pick.
Your food catalog has hundreds or thousands of items. Customers order 30 of them regularly. When ordering by phone or portal, they order from memory - and forget 8 items every time. NORA presents exactly what they buy, ready to confirm.
Grocery store managers order in the morning. Food service buyers order between lunch and dinner service. Orders arrive chaotically - some too late for the next day's run. NORA sends proposals at the right time and collects confirmations before cut-off.
You run 3 promotional campaigns per month. Sales reps communicate them to their top 20 accounts. The other 200 small grocery stores never hear about the margin opportunity. NORA communicates every promotion to every relevant customer automatically.
How NORA works for food and grocery distributors.
From corner store to food service chain - NORA contacts every customer, collects every order, and syncs everything to your ERP.
For every grocery store, market stall, bakery and food service customer on tomorrow's route, NORA sends a personalized WhatsApp message with their ready-to-confirm order. The message is built from their last 6 weeks of purchase history, adjusted for stock availability and delivery minimums. Customers reply YES or add items. Orders flow to ERP automatically. No rep contact required for 80% of orders.
When you receive a manufacturer promotion on olive oil, pasta or canned goods, NORA identifies all customers who buy in that category and sends a targeted offer through WhatsApp. Customers add promotional items to their next order in the same conversation thread. You capture promotional uplift across your entire customer base, not just the accounts your reps happened to call that day.
When a requested item is temporarily out of stock, NORA automatically offers the closest substitute from your catalog - same category, similar price point, available for tomorrow's delivery. The customer confirms or rejects the substitution in the same chat. No rep escalation needed. Orders are never held up by a stock gap that has a simple resolution.
Food distributors have minimum order values and per-route delivery constraints. NORA builds order proposals that respect these rules - and when a customer's basket is below minimum, it suggests appropriate additions to bring the order over the threshold. Fewer split deliveries, fewer below-minimum runs, better route economics across the board.
Works with the systems food distributors already use.
No migration. No new system. NORA sits on top of your existing ERP as an integration layer.
AI order automation for food and grocery distributors
Food and grocery distribution involves high order frequency, large SKU catalogs and tight delivery windows. The combination of these factors makes manual order collection a structural bottleneck - not a people problem, but a process problem. NORA AI by B2Bee was built to solve exactly this.
Why food distribution needs automated order collection
A food distributor serving 500 active customers with daily or tri-weekly delivery windows cannot afford to have sales reps manually collecting orders by phone. Each rep spends 3 to 4 hours per day on order calls - time that could be spent on new account development, customer relationship management or exception handling. NORA takes over the routine order collection process entirely, freeing reps for higher-value work.
Purchase history as the foundation of personalization
The core of NORA's value in food distribution is what it knows about each customer. By reading historical order data from your ERP, NORA builds a consumption model for every account - what they buy, how often, in what quantities, and how that changes seasonally. Every order proposal is a reflection of that model, not a generic catalog dump. Customers see their order, ready to confirm, and rarely need to change much.
Connecting WhatsApp ordering to food service ERP systems
Food distributors across Europe use a wide range of ERP systems - from global platforms like SAP and Oracle to regional solutions like Pantheon. NORA connects to all of them via native integrations or REST API. Order data flows directly from the WhatsApp confirmation into the ERP order management module, with no manual intermediary step.
Serving food distributors across 10+ European countries
B2Bee is active in 10+ European markets and has processed more than €100 million in orders through its platform. NORA is in active use across food, grocery, HoReCa supply and specialty food distribution. The platform supports multiple languages and adapts to local compliance requirements across markets.
Your whole customer base.
Ordered. Every day.
See how NORA handles a full food distribution route from proposal to ERP entry.