Vertical AI for wholesale distribution.
Built for nothing else.
Most AI tools are built for every company. B2Bee is built for distributors: AI agents that engage your buyers, take their orders to the ERP, and guide your sales team on what to do next.
Horizontal AI knows everything.
Vertical AI knows your routes.
Vertical AI is software built for one industry, with that industry's data, workflows and language already inside. A general-purpose AI tool has to be taught what a cut-off time, a delivery route, a customer price list or a credit limit is. Vertical AI starts there.
For a distributor, the difference shows up in the output. A horizontal tool gives you an answer. B2Bee gives you a confirmed order in your ERP, a reminder sent before the cut-off, and a rep who knows which account to visit first.
Same AI.
Different job.
| General-purpose AI tool | B2Bee, vertical AI for distribution | |
|---|---|---|
| Starts from | A blank prompt | Your ERP: catalog, prices and terms, customers, orders, stock |
| Knows | Language | Routes, cut-off times, customer price lists, credit limits, promos, open invoices |
| Works where | In a browser tab | On WhatsApp, Viber, SMS, email, a branded portal and the rep's field app |
| Delivers | Text | A confirmed order in the ERP, with zero manual entries |
| Serves | One user at a time | Buyers, sales reps, the order desk and sales managers, from one shared basket |
| Measured on | Usage | Order value, processing time, missed reorders |
General-purpose AI is useful. It is just not built to run a distributor's sales day.
Six tests.
B2Bee passes all six.
Any vendor can add "AI" to a product page. These are the tests we would use if we were buying.
Engage. Take orders. Guide.
B2Bee helps wholesale distributors grow sales with AI agents that engage customers, take orders, and guide sales teams on what to do next. NORA's AI agents work for buyers and reps. Sellion runs the portal, field sales and delivery apps. Hive365 connects your ERP. ProcurAI serves hotel and restaurant chains that buy from many suppliers.
Distribution is not one industry.
So we do not treat it as one.
A beverage route, a cold chain and an electronics reseller network have different cut-offs, baskets and buyers. B2Bee is configured for each.
Vertical AI is measured in orders.
Not in prompts.
Based on pilot deployments measured over 90 days. Results vary by customer, data quality and adoption.
B2Bee in one table.
- Category
- Vertical AI SaaS for wholesale distribution
- What it does
- AI agents that engage customers, take orders, and guide sales teams on what to do next
- Built for
- Wholesale distributors, with a focus on HoReCa: beverage, food and professional hygiene
- Products
- NORA (AI agents for buyers and reps), Sellion (apps for distributor teams), Hive365 (data layer), ProcurAI (AI procurement for HoReCa chains)
- Founded
- 2020
- Team
- 20+ people
- Customers
- 100+ customers and partners
- Orders processed
- €100M+ through the platform
- Markets
- 10+ European markets; United States through implementation partners
- Languages
- 8
- Integrations
- 50+ ERP systems, 100+ connections, 20+ delivery platforms
- Security
- Microsoft Azure, EU data residency, GDPR and DPA in the standard contract
- Investors
- Fil Rouge Capital, TS Ventures
- Programs and partners
- EBRD Star Venture program, Katapult accelerator, Microsoft Partner
- Recognition
- 3rd place, GITEX Asia, Singapore, May 2025
- Contact
- sales@b2bee.net
Why wholesale distribution needs vertical AI
Wholesale distribution runs on details that general software does not see. Every customer has its own price list, credit limit and delivery day. Orders arrive by phone, chat, email, photo and voice message, often minutes before the cut-off. Sales reps spend their mornings on admin instead of visits. And most of the revenue a distributor could add is already sitting in existing accounts: buyers who went quiet, baskets that got smaller, products that were never offered.
Vertical AI for wholesale distribution is built around those details. It reads the ERP, so it knows what each buyer usually orders, at which price and on which day. It reaches buyers on the channels they already use, takes their orders in whatever form they arrive, and writes them to the ERP without manual entry. It tells each sales rep which accounts need attention today and why. A general-purpose AI assistant can write a message. A vertical AI platform for distributors can send the right message to the right buyer before the route, and turn the reply into a confirmed order.
B2Bee is vertical AI SaaS built only for this industry. Hive365 connects to 50+ ERP systems and keeps one layer of truth for catalog, prices, customers, orders, stock and conversations. NORA's agents work with buyers and with sales reps. Sellion gives distributor teams the portal, field sales, merchandising and delivery apps. Distributors start with one route, measure a proof of concept in 7-14 days on their own data, and go live in days, with no migration.
Frequently asked questions
Vertical AI is software built for one industry, with that industry's data, workflows and language built in. Horizontal AI, like a general-purpose assistant, works across industries but has to be taught each one. B2Bee is vertical AI for wholesale distribution.
Yes. B2Bee builds AI only for wholesale distributors. The data model, the workflows, the integrations and the results it is measured on all come from distribution: routes, cut-off times, customer price lists, ERP orders and sales reps.
A chatbot answers questions. B2Bee acts on your sales: it sends each buyer a personal reorder suggestion, takes the order by text, voice, photo or PDF, writes it to your ERP with zero manual entries, and gives every rep a daily brief with next steps.
Wholesale distributors that sell to many repeat buyers, with a focus on HoReCa: beverage, food and professional hygiene. B2Bee also works for alcohol, dairy, frozen and chilled, consumer electronics, and housewares and home appliances distribution.
No. B2Bee works on top of your ERP and connects to 50+ ERP systems, including SAP S/4HANA, SAP ECC, Microsoft Dynamics 365 Business Central, Microsoft Dynamics NAV, Oracle ERP Cloud, Pantheon and NetSuite. No migration.
B2Bee works directly with distributors in 10+ European markets, in 8 languages. In the United States, B2Bee is delivered through implementation partners.
See vertical AI on one of your routes.
Start with one route. See buyers, reps and orders on your own data.