Your restaurant customers
order before you arrive.
NORA contacts every hotel, restaurant and cafe on your delivery route the day before. Sends a personalized order proposal. Collects the confirmation. Your ERP is updated before your truck leaves the depot.
HoReCa ordering is broken by design.
Hotels, restaurants and cafes operate under constant pressure. Your sales reps carry the entire ordering process on their phones - and it shows in your revenue.
Chefs order between services. Managers call back hours late. A missed call means a missed order. Your driver shows up with a half-empty truck and a disappointed customer.
Orders come in on WhatsApp, by phone, via email, or scribbled on paper. Nothing is in the system until your admin types it in - and by then the route is already rolling.
Without order history suggestions, customers order from memory. They forget items. They under-order. Your average cart never reaches its potential, route after route.
Live in days. No disruption to your routes.
NORA syncs with your existing ERP - SAP, Dynamics, Pantheon, Oracle and others. Reads routes, stock, order history and customer data every few minutes.
Each HoReCa customer gets a tailored WhatsApp or Viber message with their order pre-built from history. No generic templates.
YES, edit quantities, add items by voice or text. NORA understands natural language and handles changes automatically.
Confirmed order is written to your ERP instantly. Warehouse, logistics and finance are updated before your driver reaches the first stop.
How NORA works for HoReCa distributors.
Real scenarios where NORA replaces manual work, captures missed orders and fills every cart before your driver reaches the first stop.
Every evening, NORA reads tomorrow's delivery schedule from your ERP. For each customer on the route, it builds a personalized order proposal based on their purchase history, current stock levels, and seasonal patterns. By 8:00 AM, every restaurant manager has received a WhatsApp message with their ready-to-confirm order. They tap YES - or add items by voice. No rep involvement needed.
Kitchen managers don't have time to type. NORA accepts voice messages on WhatsApp or Viber - up to 30 seconds. It transcribes, matches to your product catalog, checks availability, and creates a structured order in your ERP. The chef says "give me 3 cases of Heineken and 2 San Pellegrino" and NORA does the rest. Works in Serbian, Croatian, English, German, and more.
Every distributor has a cut-off time for next-day delivery. NORA monitors which HoReCa customers on tomorrow's route have not yet confirmed. 2 hours before cut-off, it sends an automatic reminder with the pre-built cart. Customers who were going to forget - or call your rep at 7pm - now confirm in one tap. Every truck leaves fuller.
Hotel has a wedding this weekend? Restaurant is running a fish menu in summer? NORA reads event data and purchasing patterns to suggest relevant additions to the base order. "You usually order 2 cases of white wine on weekends - would you like to add 4 this week?" These micro-suggestions compound into significant revenue lift across your entire customer base.
Works with the ERP you already use.
No migration. No new system. NORA connects as a layer on top of your existing infrastructure.
AI-powered order automation for HoReCa distributors
The HoReCa sector - hotels, restaurants and cafes - is one of the most demanding segments for food and beverage distributors. High order frequency, last-minute changes, unpredictable demand and customers who operate under extreme time pressure make manual order collection a constant bottleneck. NORA AI by B2Bee was built specifically for distributors serving this segment.
Why HoReCa ordering is different
HoReCa customers order more frequently than retail - often daily or every two to three days. They operate on tight margins and depend on reliable, predictable supply. At the same time, their decision-makers (head chefs, F&B managers, cafe owners) are busy people who do not have time to navigate portals or answer calls during service hours.
Traditional ordering systems fail here. B2B eCommerce portals see low adoption in HoReCa. Phone ordering puts pressure on sales reps. Email goes unread. The result is missed orders, incomplete carts and frustrated customers who switch to competitors offering simpler alternatives.
WhatsApp and Viber as the ordering channel
HoReCa professionals are already on WhatsApp. They use it for supplier communication, team coordination and daily operations. NORA meets them where they already are - sending order proposals directly to their existing WhatsApp or Viber conversations, with no app to download and no portal to log into.
When a restaurant manager receives a message saying "Hello, here is your standard order for tomorrow's delivery - would you like to confirm or make changes?" and can reply with a voice note saying what to adjust, the friction drops to near zero. Confirmation rates in HoReCa environments consistently exceed 80% when ordering happens through familiar messaging channels.
Personalized order proposals from ERP data
NORA does not send generic messages. It reads your ERP data - order history, delivery frequency, product mix, seasonal patterns and current stock levels - to build a personalized order proposal for each HoReCa customer on the route. A hotel that always orders extra water on weekends sees that in their proposal. A restaurant with a Friday fish special sees their usual seafood-related supplies pre-added.
This personalization is what drives the average order value increase. Customers do not forget items because NORA already remembered for them. They do not under-order because the proposal is based on their actual consumption, not what they can recall under pressure during morning prep.
From order collection to ERP entry in under 1 minute
Once a HoReCa customer confirms their order through WhatsApp or Viber, NORA writes the confirmed order directly into your ERP. There is no manual data entry step, no CSV to import, no admin to process the message. The order appears in your system within seconds, ready for warehouse picking, invoicing and logistics planning.
For distributors with multiple routes and hundreds of HoReCa customers, this eliminates hours of daily administrative work and removes the error risk that comes with manual transcription.
Integration with HoReCa distribution ERP systems
NORA integrates with the ERP systems commonly used by HoReCa distributors across Europe, including SAP, Microsoft Dynamics 365 Business Central, Microsoft Dynamics NAV, Oracle, Pantheon, NetSuite. For distributors using custom or regional ERP systems, NORA connects via REST API. Setup typically takes days, not months, and does not require changes to your existing infrastructure.
Compliance and data security
NORA is designed for GDPR-compliant deployments and processes all customer data in accordance with European data protection regulations; a DPA is provided as part of the standard commercial setup. Your ERP remains the system of record. B2Bee is a Microsoft Partner, operating in 10+ European countries with enterprise-grade security standards.
Ready to fill every truck
before it leaves?
Connect your ERP and go live in days. No disruption to your routes or your team.