One platform.
Every B2B channel.
Sellion brings B2B eCommerce, field sales, merchandising, delivery, and courier management into one ERP-connected platform for FMCG brands and distributors.
Five modules. One connected platform.
Every module shares the same customer data, ERP connection, and operational context. Switch on what you need, when you need it.
B2B eCommerce portal
A branded self-service portal where buyers browse catalogs, place orders, and track deliveries - connected live to your ERP pricing and stock.
- Custom catalog per buyer
- ERP-synced pricing and stock
- Order history and reorder
Field sales app
Mobile-first app for sales reps. Route planning, visit execution, order collection, and customer data - all offline-capable and ERP-synced.
- Route and visit planning
- Offline order collection
- Customer visit reports
Merchandising
Shelf execution, planogram compliance, and photo reporting for field teams. Know what is happening at point of sale in real time.
- Planogram and shelf audits
- Photo documentation
- Compliance reporting
Delivery management
Plan and execute delivery routes, assign drivers, track deliveries, and collect proof of delivery - all from one mobile-first interface.
- Route and load optimization
- Driver mobile app
- Proof of delivery capture
Courier & labels
Print courier labels, generate shipping documents, and connect with carrier APIs directly from the order flow. No manual data entry.
- Carrier integrations
- Label printing on order
- Shipping document generation
From buyer order to delivery. Connected.
Via B2B portal, WhatsApp, Viber, field rep, or NORA AI outreach.
Order flows into your ERP with correct pricing, stock check, and customer rules.
Field sales app guides the rep - visit checklist, photos, shelf audit, and order top-up on site.
Delivery app shows route and stops. Proof of delivery and return goods captured on mobile.
Delivery confirmations, returns, and visit data sync to your ERP. No manual entry.
Add NORA and Sellion starts selling on its own.
NORA and Sellion work as one ordering experience - same customer data, pricing, catalog and basket.
Most vendors give you either a chat bot or a portal. Sellion and NORA are both, over one basket.
Automated notifications - routes, payment reminders - are included with Sellion. Full AI workflows are available with NORA.
Who uses Sellion.
Businesses managing hundreds of buyers, multiple sales reps, and daily delivery routes. Replace spreadsheets and manual processes with one connected platform.
Brands going direct-to-trade or wanting full visibility into how products are sold and represented at point of sale across distributor networks.
Any B2B business with complex buyer relationships, custom pricing, and field teams who need one platform for ordering, visiting, and delivering.
Built for 12+ distribution industries.
From FMCG and beverages to consumer electronics, beauty, and automotive - Sellion handles the operational complexity of any B2B distribution business.
Works with your existing ERP.
Sellion connects to 16+ ERP and platform integrations. No rip and replace - plug into what you already have.
Ready to connect your
entire B2B sales operation?
One platform. Every channel. Live in days.