B2B eCommerce
Highly personalized B2B eCommerce with customer-specific pricing, assortments, promotions, and recommendations. Works on web and mobile, fully integrated with your ERP and BeeAI conversational ordering.
SellionAI · Omnichannel B2B sales & distribution
Intelligent & autonomous platform for B2B sales, merchandising, and delivery
SellionAI unifies B2B eCommerce, field sales, merchandising, delivery, and courier workflows into one platform. Give every channel the same up-to-date data, while AI helps your teams sell more with less admin work.
From online orders to vans and couriers - one platform, one source of truth.
The problem: fragmented B2B sales stack
Many distributors and brands run their B2B business on separate tools: one for eCommerce, another for field sales, spreadsheets for merchandising, a separate app for delivery, and manual processes for courier shipments.
Data is rarely aligned, sales teams don't see what delivery teams see, and customers get different experiences depending on the channel they use. This fragmentation creates errors, delays, and missed revenue.
The solution: one platform for every B2B sales channel
SellionAI brings all your B2B sales touchpoints into one intelligent and autonomous platform. Your customers get a consistent experience across channels, and your teams work on the same data - from online orders and field visits, to merchandising execution and last-mile delivery.
SellionAI modules
Field Sales app
App for sales reps on the go: visit planning, route optimization, order entry, collections, and in-visit merchandising tasks - all synced in real time.
Merchandising app
Stand-alone merchandising solution for agencies and internal teams: photo documentation, planograms, share-of-shelf tracking, and promo execution with real-time reporting.
Delivery & warehouse app
Mobile app for drivers and warehouse staff to manage loading, delivery confirmation, returns, and basic inventory tasks - directly linked to orders and routes from SellionAI.
Courier & label app
Module for courier shipments: creates shipments, calls couriers, prints labels with addresses, and syncs delivery status back into your sales and customer service workflows.
How SellionAI powers your omnichannel B2B sales
Customer chooses a channel
B2B eCommerce, BeeAI chat ordering, field sales visit, phone order, or merchandising-led upsell at the point of sale.
SellionAI uses one data layer
Prices, assortments, promotions, credit limits, and stock come from the same ERP-driven data layer for every channel.
Orders & tasks are routed
Orders go to warehouse or delivery teams; merchandising tasks and visits go to field reps with clear priorities.
Delivery & couriers are coordinated
Drivers receive digital delivery lists, while courier shipments and labels are created automatically when needed.
Data feeds analytics & AI
Every interaction, visit, and delivery feeds Hive365, enabling better decisions, targeted promotions, and autonomous workflows.
Key features of SellionAI
Omnichannel B2B sales
Connects eCommerce, field sales, merchandising, and delivery into one consistent customer experience.
Personalized B2B eCommerce
Customer-specific catalogs, prices, promotions, and AI-powered recommendations based on history and segment.
Field sales productivity
Route planning, visit agendas, order templates, in-store tasks, collections, and follow-ups in one app.
Dedicated merchandising workflows
Checklists, photo capture, KPIs, and instant dashboards for promo execution and planogram compliance.
Delivery & proof of delivery
Digital delivery notes, signatures, photo proof, returns handling, and real-time delivery statuses.
Courier integration & labels
Automatic courier calls, label printing, and status updates directly linked to orders and customer records.
Who is SellionAI built for?
Wholesale distributors
Beverage, FMCG, foodservice, and other distributors managing multiple channels and large assortments.
Brands with own and partner routes
Producers and principals who work through distributors, but still want control and visibility over execution.
3PL & logistics providers
Companies that want to offer value-added services for B2B delivery, merchandising, and courier coordination.
Impact on your sales & distribution
- More revenue per visit: better targeting, upsell, and promo execution.
- Lower operational cost: fewer tools to maintain, less manual coordination.
- Faster roll-out of promotions: one place to configure, all channels aligned.
- Higher service level: customers know what to expect across channels.
- Full visibility: orders, visits, merchandising, and deliveries in one view.
Built to work with your existing ERP and tools
SellionAI connects to your ERP and other systems through Hive365, B2Bee's data and integration layer. You keep your current finance and inventory processes - SellionAI makes them visible and actionable across all sales channels.
- ERP integration for products, prices, customers, stock, and invoices.
- Integration with BeeAI for conversational ordering.
- Data exposed to analytics and AI agents for forecasting and next-best-action.
Ready to unify your B2B sales and distribution?
Start with one module - B2B eCommerce, field sales, merchandising, delivery, or couriers - and expand as your teams and markets grow.
Request a SellionAI demo