The AI layer
B2B distribution

was
waiting for.

B2Bee automates B2B ordering for FMCG distributors across Europe. Backed by institutional investors and operators who know distribution.

100+
Customers and partners
across 10+ European markets
€100M+
In orders processed
through the platform

A hundred-billion-euro market
still running on phone calls.

B2B distribution in Europe is a massive, fragmented, underdigitized market. Hundreds of thousands of distributors move food, beverages, pharma, and consumer goods every day. Most still collect orders by phone or WhatsApp chat. We built the AI that does it automatically.

€100B+
TAM in B2B distribution ordering

European B2B distribution is one of the largest underdigitized commercial segments. The ordering layer alone represents hundreds of billions in annual transaction value.

<20%
Digital ordering adoption in FMCG distribution

Despite years of B2B eCommerce investment, fewer than 1 in 5 FMCG distribution orders are placed digitally. The rest are phone calls, WhatsApp messages, and manual ERP entry.

2026
The AI inflection point

Conversational AI and LLMs have reached the quality needed to handle B2B ordering autonomously. The window to capture market leadership in AI-native B2B distribution is now.

Institutional backing and operators
who know distribution.

TS Ventures
TS Ventures

Technology-focused venture fund backing category-defining B2B software companies across Central and Eastern Europe.

Fil Rouge Capital
Fil Rouge Capital

One of the most active early-stage venture funds in the Adriatic region. Strong portfolio in enterprise B2B software.

Katapult
Katapult Accelerator

Global impact accelerator and investor backing tech companies with the potential to reach 1 billion people. Recognized B2Bee's potential to modernize distribution at scale.

Built by people who've done this before.

The founding team combines decades of enterprise software, eCommerce, and distribution expertise. This is not a first venture for any of them.

Denis Radovanović
Denis Radovanović
CEO & Co-founder

Serial entrepreneur. 35 years building software ventures, 10 years in FMCG distribution across two continents. B2Bee is his third successful company.

Luka Radovanović
Luka Radovanović
COO & Co-founder

Delivered eCommerce for major FMCG and retail brands. Over €1B in transactions across 10 years. Leads go-to-market, operations, and commercial strategy.

Dejan Jeremić
Dejan Jeremić
CTO & Co-founder

ERP systems architect turned AI builder. 18 years in enterprise software. Microsoft Azure Certified. Designed the Hive365 integration layer from the ground up.

Ready to look
at the numbers?

Request the full investor deck. We respond within 24 hours and are happy to schedule a call with the founding team.

This page is for informational purposes only and does not constitute an offer or solicitation of securities.