Premium brands deserve
complete orders.
NORA contacts every bar, restaurant and retailer on your wine and spirits route before delivery. Suggests reorders based on consumption history. Confirms before your driver loads the van.
High-value products, high cost of missed orders.
Alcohol and spirits distribution is relationship-driven. Every missed order on a premium SKU is revenue that rarely comes back. Manual processes cannot scale across a large customer base.
Your best reps know exactly what each bar needs. But they manage 80 accounts each and can only call the most important ones before each delivery. The rest order from memory - or don't order at all.
Christmas, New Year, summer festivals, Valentine's Day - alcohol demand spikes are predictable but rarely fully captured. Customers under-order because they forget to plan ahead. Your warehouse holds stock that never reaches the shelf in time.
You add 12 new wine SKUs in September. Your reps mention it to their top accounts over 3 weeks. The rest of your customer base discovers it only when they accidentally see it on a competitor's shelf. NORA communicates it to every relevant account at once.
Same ERP, same routes - NORA layer on top.
NORA pulls delivery schedules, account purchase history and stock data. SAP, Dynamics, Oracle, Pantheon all supported.
Each bar, restaurant or retailer gets a tailored spirits and wine order based on their actual buying patterns.
Customer confirms, adjusts quantities or adds SKUs by text or voice. NORA handles the conversation end to end.
Confirmed orders write directly to your ERP. Warehouse, invoicing and logistics see the order immediately.
How NORA works for alcohol and spirits distributors.
From pre-route order collection to seasonal upsell and new label launches - NORA does it automatically.
NORA reads your delivery schedule and builds a personalized spirits and wine order proposal for every account on the route. A bar that consistently orders Johnnie Walker Black, house wines and Aperol gets exactly that in their message - plus intelligent suggestions based on their seasonal patterns and recent additions. They confirm or adjust in 20 seconds. No rep call needed.
NORA tracks purchasing patterns and calendar events. Two weeks before Christmas, it sends targeted messages to all retail and HoReCa accounts that bought Champagne or gift spirits last year - with order suggestions and stock availability. Customers add to their existing orders without contacting a rep. You capture seasonal revenue at scale across your entire customer base.
When you add a new craft gin or a limited-edition whisky to your portfolio, NORA identifies which accounts buy similar categories and sends a targeted announcement via NORA. "We've added Monkey 47 to our portfolio - would you like to include a trial case in your next order?" Accounts can add it to an upcoming delivery without any phone contact.
Retail alcohol buyers often have minimum order requirements or mixed-case restrictions. NORA knows each customer's contractual constraints and builds compliant order proposals automatically. No rep needs to explain rules. No order arrives with items that can't be invoiced. Compliance is built into every proposal before it's sent.
Connects to your existing infrastructure.
No migration. No new system. Live in days.
AI-powered ordering automation for alcohol and spirits distributors
Alcohol and spirits distribution is one of the most complex segments in FMCG. High SKU counts, age-restricted compliance requirements, seasonal demand volatility and relationship-heavy sales processes create a distribution environment where manual order management consistently fails to capture available revenue.
The relationship bottleneck in spirits distribution
Premium spirits and wine distribution has traditionally relied on personal relationships between sales reps and buyers. This works well at the top of the account list. For the 70% of accounts below the top tier, contact frequency drops and orders become reactive rather than proactive. NORA scales relationship-style communication to every account on your books - personalizing each message with the same care your best rep would apply to their top accounts.
Seasonal demand capture for alcohol distributors
Christmas, New Year, summer festivals and major sporting events drive predictable spikes in alcohol demand. NORA identifies which customers are likely to need additional stock based on their order history from the same period in previous years and sends proactive restocking suggestions weeks in advance. Customers who would have under-ordered now stock correctly. You capture revenue that would otherwise have gone to a competitor with faster outreach.
Compliance-aware order proposals
Alcohol distribution operates under regulatory frameworks that vary by country and customer type. NORA generates order proposals that respect each customer's licensing conditions, minimum order quantities, mixed-case rules and any contractual obligations. Compliance is handled automatically, not by the rep and not by the customer.
Operating across Europe in 10+ markets
B2Bee operates in 10+ European countries and serves distributors across multiple alcohol sub-categories including wine, spirits, beer, craft beverages and imports. NORA communicates in the local language of each customer, including Serbian, Croatian, Slovenian, German, English and others. ERP integrations cover SAP, Microsoft Dynamics, Oracle, Pantheon and all major regional systems.
Every account. Every delivery.
Zero missed orders.
See how NORA handles a full spirits and wine route from proposal to ERP entry.