Data Platform

Every AI decision
starts with a

single layer of truth.

The shared data and integration layer across all B2Bee modules and applications. Included with every product. It's the foundation that makes NORA, Sellion, and ProcurAI work reliably - and the reason your team always sees the same inventory, pricing, and customer data regardless of which channel or tool they're in.

See the full platform
Supply chain data
📊
ERP systems
SAP, Navision, Pantheon, custom
🏭
Suppliers & catalog
Products, pricing, availability
🚚
Warehouse & logistics
Stock, routes, deliveries
👥
Customer & transaction data
Orders, invoices, history
B2Bee Data Platform
Hive365
Unify - Normalize - Enrich - Sync
read & write back
B2Bee modules
🤖
NORA AI
AI ordering agent
📄
Sellion
B2B webshop
🛒
ProcurAI
Procurement AI
📈
Analytics
Insights & reports
The problem Hive365 solves

Your data is scattered.
Your AI
pays the price.

In most B2B companies, the data needed to make smart decisions lives in five different places - and none of them agree with each other.

📊
ERPs that don't talk to each other

Many distributors run more than one ERP across regions, entities, or acquisition history. Pricing, inventory, and customer records live in different systems - with no single view.

Data fragmentation
🔗
Point-to-point integrations that break

Each new tool adds a new integration that someone has to maintain. When one system changes its schema or API, everything downstream breaks. You spend more time on fixes than on decisions.

Integration debt
🧠
AI that runs on incomplete data

AI agents and analytics tools are only as good as the data they see. If NORA can't access real-time inventory or customer-specific pricing, it makes worse recommendations - and loses trust.

Degraded AI performance
Six data domains, one layer

Everything Hive365
keeps in sync.

Hive365 normalizes, deduplicates, and enriches six core B2B data domains - and keeps them consistent across every app and AI agent that reads them.

📦
Products and catalog

Items, categories, packaging, and mappings between ERP codes and channel-facing SKUs - standardized and deduplicated across all systems.

SKUsCategoriesPackaging
🏷
Pricing and terms

Customer-specific pricelists, volume discounts, promotions, and payment terms - consistent in every app and channel, in real time.

PricelistsDiscountsPromotions
🏪
Customers and points of sale

Customer records, HoReCa locations, segments, and hierarchies - unified across multiple ERP systems so every AI agent and tool sees the same entity.

AccountsLocationsSegments
🚚
Orders and deliveries

Orders from NORA, Sellion, field sales, and direct channels - with delivery status, returns, and history in one unified order feed.

All channelsStatusReturns
📈
Inventory and availability

Stock levels by warehouse or route, real-time availability flags, and reservation rules so AI agents never propose what isn't there.

Stock levelsReservationsRoutes
🔔
Interactions and signals

Conversation logs, response patterns, promotion uptake, and external context like events or weather - the signals that let AI make smarter, timelier decisions.

ConversationsSignalsContext
How it works

Five steps from scattered
to a single source of truth.

1
Connect ERP and core systems

Hive365 connects to one or more ERP systems and other key databases - reading products, customers, pricing documents, and inventory. No full replacement required.

SAPMicrosoft DynamicsPantheonCustom ERPmany more...
2
Ingest from apps and channels

NORA, Sellion, ProcurAI, and field sales apps all pass data through Hive365 rather than building direct connections to each other. One hub, not a web of integrations.

NORA AISellionProcurAIField appWebhooks
3
Unify and enrich

Data from different sources is matched, deduplicated, and enriched with context - customer segments, regional rules, HoReCa type classifications, and more. One canonical record per entity.

DeduplicationNormalizationEnrichmentSegmentation
4
Expose to apps and AI agents

Apps and AI agents query Hive365 for a consistent view of products, customers, orders, and inventory - with proper access control per application and role.

API accessRole-basedConsistent schema
5
Keep everything synchronized

Near real-time updates ensure that changes in any system are reflected across all channels and AI agents quickly. A price change in ERP shows up in Sellion and NORA in seconds.

Real-time syncBi-directionalEvent-driven
Who it's built for

One platform, three
distinct audiences.

🏢
Distributors with multiple systems

Companies running more than one ERP, or separate tools for B2B ordering, field sales, and reporting - who need a unified layer without a "big bang" replacement.

Multiple ERP instances
Fragmented channel data
Growing integration debt
🌎
Brands coordinating many distributors

Brands working with multiple distributors and routes who need unified visibility into sell-out data, points of sale, order execution, and coverage across the whole network.

Multi-distributor networks
Sell-out visibility gaps
Coverage reporting needs
🦿
Data and IT teams enabling AI

Teams responsible for data quality, integrations, and governance who want a structured way to deliver reliable data to AI agents and business applications - without building it from scratch.

AI readiness initiatives
Data quality programs
Platform consolidation
What changes

The operational impact
for your team.

🔗
Fewer point-to-point integrations

Apps connect to Hive365 instead of to each other. Adding a new tool means one integration, not five.

Better data quality across the board

One place to fix and standardize key B2B data. Corrections propagate everywhere automatically.

Faster AI project delivery

AI initiatives connect to an existing, tested data layer instead of building data pipelines from scratch for every project.

📈
Aligned channels - same prices, same stock

Every customer-facing tool shows the same catalog, pricing tier, and inventory at all times.

💰
Lower integration maintenance cost

Less time on emergency fixes and hotpatch integrations. Your team works on what matters, not on keeping pipes from leaking.

Access and control

Built for B2B
governance requirements.

Hive365 is an operational data layer, not a consumer app. It was designed with enterprise-grade access control and auditability from the start.

What's included
Role-based data access for applications and services - each product sees only what it needs
Audit trail for key changes and integration events - who changed what, when, from which source
Regional data settings with local rules and global governance - supports multi-country distributors
Clear domain ownership - products, pricing, customers and orders each have a defined master source
Configurable sync frequency and conflict resolution rules per data domain
The platform it powers

Every B2Bee product
runs on
Hive365 data.

Without a reliable data layer underneath, AI agents guess. With Hive365, every product in the B2Bee platform makes decisions on verified, real-time data.

Ready to see what your AI
can do with
clean data?

We'll map your existing ERPs, channels, and tools - and show you exactly how Hive365 would sit above them to power NORA, Sellion, and ProcurAI.

About B2Bee