AI agents for distributors.
On every account, 24/7.
NORA's agents reach your buyers first, fill their cart and write the order to your ERP. On the rep side, they brief every rep before the first visit and flag the accounts that need attention. Your reps stay in charge.
We will be on your delivery route tomorrow. This is a reminder that you can place your order.
💡 PS. Voice message cannot be longer than 30 seconds.
✓ Successfully added:
• Bombay Sapphire 0.7L • x2
✕ Not added:
• Jack Daniel's 0.7L - out of stock
What would you like to do next?
• Heineken 0.5L • x48
• Coca-Cola 1.5L • x24
• San Pellegrino 0.75L • x12
• House Red Wine • x6
• Prosecco DOC • x3
• Bombay Sapphire 0.7L • x2
📦 Delivery: Thursday, 8-12h
Would you like to finalize your order?
Order details, along with your order number, will be sent to your email.
NORA by B2Bee is an AI ordering agent for wholesale and distribution. It reads the distributor's ERP, prepares each customer's order before the delivery run, reads whatever the customer sends back or sends on their own, and writes the confirmed order into the ERP without manual entry.
Your buyers get an agent.
So does every rep.
- Personalized order suggestions before the route
- Orders by text, voice, photo or PDF
- Payment reminders and promo offers
- Confirmed order in your ERP, zero manual entries
- A daily brief before the first visit
- Signals on accounts that need attention
- Voice commands: take orders, chase payments
- Every order credited to the rep
Orders don't wait for the next visit.
NORA connects to your ERP and handles the entire ordering cycle via WhatsApp, Viber, SMS or email - while you focus on the route.
NORA pulls route schedules, order history and stock levels from your ERP, every few minutes, automatically.
Each customer on tomorrow's route gets a personalized message on WhatsApp, Viber, SMS or email with a prepared order based on their history.
They tap YES, add items by voice or text, and confirm. Under 60 seconds. No app, no login, no friction.
Confirmed order is written to the ERP in seconds. Warehouse, finance, logistics, all updated in real time.
For your reps
Before the first visit, the rep gets who to see first, who went quiet and who owes money.
During the day, signals arrive with a suggested next step.
The rep speaks, NORA does it: orders, reminders, promos.
End of day: what closed, what is pending, where to start tomorrow.
The shared data and integration layer across all B2Bee modules and applications. It can be deployed standalone and forms the licensed data foundation of every B2Bee application package. It keeps NORA in sync with your ERP in real time - same inventory, same pricing, same customers, always up to date.
Both directions, one agent
Most tools do one or the other. NORA does both, over the same customer data.
Before each delivery run, NORA prepares the order from that customer's own history and sends it on the channel they already use. They confirm, adjust by voice or text, or add items.
For customers on a route with a predictable rhythm
A customer sends a message, an email, a voice note or a photo of a handwritten list, on their own schedule. NORA reads it, matches it to your catalog and pricing, and writes the order to your ERP.
For customers who order when they run out, at any hour
Most distributors need both. A restaurant on Thursday's route has a rhythm. A cafe that runs out of something on Sunday night does not.
The order does not always arrive as text. A chef photographs the list taped to the walk-in door. A cafe owner sends a voice note between two services. A purchasing assistant forwards a supplier's PDF with three lines changed.
NORA reads all of it. Not by asking the customer to change how they work, but by handling what they already send.
Three kinds of customer, one way of ordering
The rhythm changes from one channel to another. What does not change is that the customer orders the way they already communicate, and the order lands in your ERP without anyone retyping it.
A restaurant confirms Thursday's delivery at four in the afternoon, between lunch and dinner, because that is the only quiet moment in the day. Typing is not an option, so it comes as a voice note: the usual, plus two crates, minus the salmon.
NORA has already sent the prepared order that morning, built from what this venue actually orders. The reply adjusts it, and the order is in your ERP before the kitchen reopens.
See HoReCa distribution→A small shop is on a route visited once a month. In between, it either calls, or it simply runs out and waits. Most of them wait.
NORA reaches the outlet on Viber before the route, with the order they placed last time. Some confirm in one tap. Others write their own list on a sheet during the week, photograph it and send it, thirty or forty items in one go. Both end up in your ERP the same way, and the rep arrives to a visit that is about selling instead of writing.
See traditional trade→Nobody in a hotel tracks when the hand soap will finish. It gets noticed on a Friday afternoon, and then it is urgent.
NORA reads the consumption pattern per outlet and sends the reorder before the shortage, not after it. The full list arrives, including the four items they always forget, because it is built from their own history rather than from memory.
See professional hygiene distribution→The same applies across beverage, food, dairy, frozen and consumer goods. The channel changes, the pattern does not. See all industries →
NORA handles every ordering scenario
and learns from execution.
These are some of the workflows distributors run most often. They are configured to your routes, your customers and your rules, not picked from a fixed list.
NORA learns from what actually happened: which items a customer confirms, which they remove, when they respond, and what they stopped ordering. Each proposal is built from that, not from a static template.
2 days before each route, NORA contacts every customer with a prepared order based on their history. No rep needed.
Runs automaticallyCustomers who order the same products every week get a one-tap reminder. Same list, same quantities, just confirm.
Learns from historyNo response in 4 hours? NORA sends a follow-up automatically. No lead, no order left behind.
Fewer missed ordersBefore your cut-off time, NORA messages every customer who has not confirmed yet. One last chance to fill the truck.
More orders per routeA customer sends a message with what they need, without waiting for NORA. It gets read, matched and entered like any other order.
No waiting on a routeAn order arrives as free text, an attachment or a voice message. NORA extracts it, checks it against pricing and stock, and writes it to your ERP.
Reads the format you getYour team can build additional workflows on the same ERP data. Which ones make sense depends on your channel, your routes and how your customers actually order, and that is part of the setup conversation.
One job each.
Working together.
Agents for your reps
Priorities for the day, before the first visit.
Six signals, each ending in an order or a payment.
Take orders and send reminders without typing.
Open signals per rep and route, in one view.
You decide what NORA does on its own.
NORA flags the signal. The rep decides and acts.
NORA prepares the cart or the message. The rep approves with one tap.
NORA sends and closes within the rules you set. The rep sees everything in the log.
Start with Suggest on one route. Turn up autonomy when the team is ready.
NORA and Sellion work as one ordering experience.
Same customer data, pricing, catalog and basket. NORA starts the conversation; the buyer can finish in chat or continue in the Sellion portal.
Most vendors give you either a chat bot or a portal. Sellion and NORA are both, over one basket.
Numbers that matter. Results that show.
Measured across three HoReCa pilot deployments over 90 days. Results vary by customer, data quality and adoption. The confirmation-to-processed window is longer than it used to be, because the orders are bigger. The order value increase comes from a more complete basket: the customer sees their whole usual list instead of ordering from memory.
Where a human still decides
Autonomous does not mean unattended. NORA runs the routine on its own and hands over the exceptions.
Message content, timing and which customers are contacted are configured before anything is sent. Nothing reaches a customer that you have not set up.
When NORA is not confident about an item, a quantity or a customer, the case is routed to a named person instead of being processed automatically. Who that is depends on how you work: the account's own rep, a supervisor, or an administrator. You decide during setup.
NORA covers the routine reorder. Your rep keeps the negotiation, the exception and the account. The rep sees what NORA did on their accounts.
Human in the loop is not a setting you turn on when something breaks. It is how the flow is built.
Frequently asked questions
NORA prepares orders from your own ERP data, sends them on the channel each customer already uses, reads what comes back, and writes confirmed orders into your ERP. It does not negotiate terms, it does not decide pricing, and it does not handle cases it is not confident about. Those go to your team.
It is AI ordering automation: conversational ordering built on your live ERP data (route, history, stock), not a scripted bot replying from a fixed menu.
NORA sends the proposal, understands a free-text or voice reply, and confirms the order, that full loop is what we mean by AI order taking.
It goes to a person. Which person depends on your setup: the rep who owns the account, a supervisor, or an administrator. The case does not sit unanswered and it does not get pushed through automatically. This routing is configured with you before go live, not left to a default.
It takes over routine order confirmations so reps spend their time on accounts and problems that need a person, not on typing in orders.
A customer can message at any time without waiting for NORA to reach out first. The message gets read, matched to your catalog, and entered the same way any other order is, no different handling required.
Yes. Whether the order arrives as free text, an attachment, or a voice message, NORA extracts it, checks it against pricing and stock, and writes it to your ERP.
Yes. A photo of a handwritten list sent by a customer is read and matched to your catalog the same way a typed order would be.
Workflows are configured to your operation during setup, and adjusted as your routes and channels change. The ones on this page are the most common starting points, not the full set.
Both. NORA's agents engage buyers on their channels and guide reps in the field sales app. Both sides work from the same data and the same basket, so a rep always sees what NORA did on their accounts.
Only in the mode you allow. In Suggest and Draft, nothing goes out without the rep. In Act, NORA works within your rules and every message is logged and visible to the rep and the manager.
From the blog
See NORA on one of your routes.
Connect your ERP and go live in days. No disruption to your team or your routes.