Consumer electronics distribution

Thousands of resellers.
Zero orders typed by hand.

Resellers order in a branded portal with live stock and their own prices. Reps order on site in the field sales app. Delivery, courier labels and proof of delivery run from the same order. NORA's agents handle the reminders, promos, cut-offs and collections.

See the whole platform →

0
manual entries per order
-80%
order processing time
50+
ERP systems, 100+ connections

Based on pilot deployments measured over 90 days. Results vary by customer, data quality and adoption.

The challenge

Your catalog moves fast.
Your order desk cannot keep up.

📞
"Do you have it? What is my price?"

Resellers call and message all day to check stock and prices. Each answer is a person reading the ERP out loud, then typing the order back in.

📄
Orders on paper, labels by hand

Orders come by phone, email and chat. Someone retypes them, prints the shipping documents and copies the tracking number into a spreadsheet.

💳
High value, open invoices

Every reseller has a credit limit. Overdue invoices block the next order, and chasing them eats the rep's day.

End-to-end automation

From order to delivery.
Nobody retypes a thing.

One order flow, from the reseller's first click to the signed delivery. Your ERP stays the system of record.

01
🛒
Order in

The reseller orders in the portal, the rep orders in the field sales app, or the reseller replies to a NORA message. Every channel lands in one shared basket.

02
🗄
Into the ERP

Checked against stock, price list and credit limit, then written to the ERP with zero manual entries.

03
🚚
Out the door

Own fleet: stops are sequenced, driver and vehicle assigned. Courier: the label and shipping documents are created from the order and sent to the carrier.

04
✍
Delivered and confirmed

Proof of delivery with signature, partial deliveries recorded, shipment status visible to the reseller and the rep.

05
✅
Paid

NORA's Collections agent follows every open invoice, so the next order is never blocked.

Sellion

Five Sellion apps.
One order flow.

Each app covers one part of the job. All of them read and write the same data through Hive365, so nothing is entered twice.

B2B ordering portal

Resellers see live stock and their own prices, reorder in one step, and check their credit limit and open invoices. Branded, 24/7, not a marketplace.

B2B ordering portal→
Field sales app

Reps take orders on site, online or offline, with routes, visits and targets. Pre sales or van sales.

Field sales app→
Merchandising

Display and promo checks in reseller stores, out-of-stock and share of shelf, each with photo, GPS and time.

Merchandising→
Delivery management

Stop order, driver and vehicle, proof of delivery with signature, partial deliveries.

Delivery management→
Courier & labels

Labels and shipping documents from the order flow, carrier integration and shipment status for every parcel.

Courier & labels→
NORA AI agents

The follow-ups nobody has time for.
NORA's agents send them all.

NORA's agents work on WhatsApp, Viber, SMS and email, within the rules you set. Every message is logged on the account.

Reorder agent
Reorder reminders

Resellers get a reminder when their usual reorder is due, with a pre-filled cart in the portal.

Promo agent
Promos and newsletters

New models, back-in-stock items and vendor promos, sent only to the resellers who sell them.

Cut-off reminders

A short message before the order window closes for the next delivery or courier pickup.

Collections agent
Collections

Reminders before and after due dates, open invoice lists on request, and the replies logged for the rep.

Briefing and Signals agents
Your reps in the loop

Every rep gets a daily brief: who went quiet, who has overdue invoices, who did not order before the cut-off. When a reseller needs a person, NORA hands the conversation to the rep with the context.

You set the autonomy for each agent: Suggest, Draft or Act.

NORA AI agents→
Use cases
01
Reseller self-service

Resellers check stock and price in the portal and order there, instead of calling the order desk.

02
New model launch

The Promo agent tells every reseller who sold the previous model. The link opens a pre-filled cart in the portal.

03
Courier shipping without retyping

Labels, shipping documents and tracking come straight from the order. The reseller sees the status in the portal.

04
Collections before the next order

The Collections agent reminds resellers before an invoice is due, so the credit limit never blocks the next order.

ERP integrations

Connects to 50+ ERP systems, 100+ connections.

SAP S/4HANA
SAP ECC
Microsoft Dynamics 365 BC
Microsoft Dynamics NAV
Oracle ERP Cloud
Pantheon
NetSuite
API / Custom ERP
many more...

What B2B ordering automation actually does for an electronics distributor

Consumer electronics distribution runs on short cycles. New models arrive every few months, prices move with vendor programs, and stock of the most wanted items can disappear in a day. Resellers want to know two things before they order: is it in stock, and what is my price.

In most distributors, both answers still come from people. The order desk reads stock out of the ERP, retypes orders from calls and emails, prints shipping documents and copies tracking numbers by hand. Reps spend their day on the phone chasing confirmations and overdue invoices instead of visiting resellers.

B2B ordering automation removes the retyping from every step. With B2Bee, resellers order in a branded Sellion portal with live stock and their own prices, and reps order on site in the field sales app. Every order lands in one shared basket and is written to the ERP without manual entry. Delivery management and courier labels run from the same order, with proof of delivery and shipment status for every parcel. NORA's agents handle the follow-ups: reorder and cut-off reminders, promos for new models, and collections on open invoices, and they brief every rep each morning on the accounts that need attention.

Frequently asked questions

Do our resellers have to order through chat?

No. Most electronics resellers order in the Sellion portal or through their rep. NORA's agents send the reminders, promos and payment notices, and a reply can still become an order in the same shared basket.

Can each reseller see their own prices and stock?

Yes. Prices, discounts and availability come from your ERP per customer. Each reseller sees only what they are allowed to see.

Can you create courier labels and shipping documents automatically?

Yes. Courier & labels creates the label and shipping documents from the order and sends the shipment to the carrier. Status is visible to the reseller and the rep.

How does NORA handle overdue invoices?

The Collections agent sends reminders before and after the due date, shares the open invoice list when the reseller asks, and logs every reply on the account. If the reseller disputes an invoice or asks for a payment plan, the conversation goes to the rep.

How fast can we start?

Start with one group of resellers or one route. With a supported ERP, technical setup takes 3-7 business days. Full deployment takes 1-2 weeks.

Related reading

Automate every order.
From portal to parcel.

Start with one group of resellers. See the whole flow on your own data.