Revenue Case

The math behind
30% more revenue.

Five levers. Five sources of revenue your team is currently leaving on the table. Here is where every percentage point comes from.

30%+
Avg revenue uplift
Month 3
When full effect kicks in
0 new
Customers needed
Same
Sales team size

Your revenue is there. It is just not being captured.

The accounts you already have are placing incomplete orders, going quiet between visits, and ignoring long-tail SKUs your reps never get around to proposing. That is your 30%.

18-22%
Average basket gap
What buyers would order if fully prompted, versus what ends up in a typical order. Industry benchmark across FMCG distribution.
1 in 10
Active buyers go silent
Accounts that place no order for 14+ days in any given month. Most are never proactively contacted. They drift to a competitor or simply forget to order.
80% of SKUs
Rarely proposed by reps
Sales reps focus on their top-selling lines. The long-tail catalog - which can represent 15-20% of addressable revenue - is effectively invisible to buyers.
The 5 levers

Where every percentage point comes from.

1
Missed between-visit orders
+10%
2
Basket completion
+9%
3
Long-tail SKU activation
+6%
4
Silent account reactivation
+4%
5
Proactive cross-sell & promo push
+3%
Total revenue uplift
+32%
Lever 01

Missed between-visit orders

Your buyers place orders when your truck shows up or when a rep calls. Between those touchpoints - which can be 2 to 4 days - buyers run out of stock, notice a gap in their inventory, or simply want to add to a recent order. Most do nothing because calling the distributor is friction. They wait. You miss the order.

🔒
Lever 01 +10%
Lever 02 +9%
Lever 03 +6%
Lever 04 +4%
Lever 05 +3%

The full breakdown is available on demand.

Per-lever calculations, conversion benchmarks, pilot data from 3 live deployments, and a worked example for your distributor profile. Reach out and we'll walk you through the complete methodology.

Available on demand — just ask and we'll share it.

See what 30% looks like
for your numbers.

Tell us your buyer count and average order value. We'll model the uplift for your specific distributor profile in 15 minutes.

See NORA AI
Based on pilot deployments measured over 90 days. Results vary by customer, data quality and adoption.