AI B2B eCommerce

B2B eCommerce that
finds the buyer.

Whatever channel

they prefer.

Most B2B buyers in FMCG and HoReCa don't log into ordering portals. They use WhatsApp. But you still need a digital channel for those who want to browse, reorder, and self-serve. B2Bee gives you both - connected to one ERP.

How NORA works
💬
Channel 1 - Proactive
WhatsApp & Viber

NORA AI reaches out with personalized order proposals. Customer taps YES - order confirmed.

Powered by NORA AI
📄
Channel 2 - Self-serve
Sellion Portal

Branded B2B storefront. Customers browse, reorder, check invoices and history anytime.

Powered by Sellion
Both sync instantly
Powered by Hive365
One unified backend
Same inventory, same customer data, same orders - regardless of channel
Why traditional B2B eCommerce falls short

B2B buyers don't behave
like B2C buyers.
Neither should your platform.

📱
Most FMCG buyers order on WhatsApp, not portals

A bar owner or restaurant manager confirms their weekly order in 30 seconds over WhatsApp. They will not log into a B2B portal to do the same thing. Traditional B2B ecommerce ignores this reality entirely.

👥
Sales reps can't manually reach 50 customers a day

Your sales rep can follow up with maybe 10-15 accounts per day. The rest receive no outreach, miss the order window, or forget to reorder. That revenue never shows up in your ERP.

Portals and messaging apps are two disconnected worlds

Some customers prefer to browse and self-serve. Others need a proactive nudge. Most tools force you to choose one channel. That means half your customer base isn't being served the right way.

Channel 1 - Proactive AI ordering

NORA reaches out first.
Customer just
taps YES.

NORA AI reads your ERP, knows every customer's order history, and sends each one a personalized order proposal via WhatsApp or Viber - automatically, before the delivery truck leaves. No rep involvement needed.

  • Contacts every customer on tomorrow's route - not just the top 10
  • Proposal is personalized to purchase history - not a generic catalog
  • Customer can confirm, modify by voice/text, or add items in the same message
  • Confirmed order writes to ERP in under 3 seconds - no human touch
See NORA in detail
How NORA handles Pizzeria Roma's order
1
NORA reads ERP at 8pm
Identifies Pizzeria Roma on Thursday's route. Last order: 8 days ago. Builds personalized proposal from order history.
2
WhatsApp message sent at 8:02pm
"Hi! We deliver to you Thursday morning. Here is your prepared order: Heineken x48, Coca-Cola x24..." with YES / edit options.
3
Owner taps YES at 8:07pm
Adds Bombay Sapphire x2 by voice. Taps "Confirm order". Done in under 90 seconds.
4
ERP entry at 8:07pm + 3 seconds
Order is in your system. Warehouse sees it. Dispatch confirms. Finance can invoice.
Order confirmed - 1,247 EUR
0 calls. 0 manual entries. 0 missed orders.
Channel 2 - Self-serve portal

Sellion gives buyers a
storefront that's theirs.

Some customers prefer to browse at their own pace, check invoices, reorder last month's cart, or place orders outside business hours. Sellion gives them a branded B2B portal that connects directly to your ERP - personalized catalog, real-time pricing, and full order history.

  • Branded as your distributor - not a generic marketplace
  • Each customer sees their own catalog, pricing tier, and credit limit
  • Orders, invoices, and delivery history all in one place
  • Orders sync to the same ERP as NORA - one view for your team
See Sellion in detail
order.voda-pro.b2bee.net
Voda-Pro Portal
Pizzeria Roma • Net30
Beverages
Spirits
Non-Alc
Wine
Heineken 0.5L cans
14.40 EUR / box
+ Add to cart
Coca-Cola 1.5L
8.60 EUR / box
In cart x2
San Pellegrino 0.75L
22.10 EUR / box
+ Add to cart
Bombay Sapphire 0.7L
38.50 EUR / btl
+ Add to cart
🛒 Cart: 2 items - 17.20 EUR
Powered by Hive365

Your team sees one order queue.
Not two.

The shared data and integration layer across all B2Bee modules and applications. Included with every product. It connects every channel - WhatsApp, Sellion portal, field sales - into one single stream. Whether a customer confirms at 8pm on WhatsApp or checks out through Sellion at midnight, it hits the same warehouse queue and the same dispatch system. Your team never needs to know which channel it came from.

💬
WhatsApp / Viber
NORA sends proposal. Buyer taps YES. Order placed in under 60 sec.
Proactive
📄
Sellion Web Portal
Buyer logs in, browses catalog, adds to cart, checks out on their own time.
Self-serve
👥
Sales Rep App
Rep places order on behalf of customer during field visit - same system.
Field sales
Hive365 - single source of truth
Same inventorySame customer dataSame pricingSame order queueReal-time sync
What distributors see after 90 days

Numbers that matter
to your bottom line.

+34%
Average order value increase
87%
Customers respond to first NORA message
3s
From customer confirmation to ERP entry
100+
Distributors live across 10+ European markets

Ready to cover every channel
with one platform?

NORA handles the outreach. Sellion handles self-serve. Hive365 keeps everything in sync. Go live in days.

About B2Bee
Based on pilot deployments measured over 90 days. Results vary by customer, data quality and adoption.