WhatsApp add-on

Your B2B webshop
stays. More orders
don't have to wait.

You already have a B2B eCommerce platform. The problem isn't the platform - it's that your buyers don't log in. NORA reaches them on WhatsApp, takes the order, and routes it straight into your existing system. No migration. No retraining. Just more sales.

N
NORA
Online
Good morning, Jovan! Time to replenish. Your last order was 14 days ago.
08:01
Send me the usual, add 3 more cooking oil.
08:04
DRAFT ORDER
Sunflower Oil 5L x12€48.00
Olive Oil 1L x6€31.20
Cooking Oil 2L x15€27.00
Total€106.20
Confirm to place
Yes, confirm.
08:05
Order #4821 confirmed. Expected delivery tomorrow before 12:00. Order entered into your system automatically.
08:05
📷Type a message

Order entered into existing B2B system

The real problem with B2B eCommerce

Most B2B webshops have an adoption problem, not a feature problem.

In FMCG and HoReCa, buyers don't log into portals. They call, they WhatsApp, they repeat old habits. The platform works fine. The channel doesn't.

~30%
Average B2B webshop adoption

Most FMCG distributors see fewer than 1 in 3 buyers actually log in and order through the platform they paid for.

72%
Buyers prefer messaging over portals

HoReCa and FMCG buyers operate on the floor, on their phones. They text, they don't browse catalogs.

0
ROI from a webshop nobody uses

The system is solid. The issue is activation. Replacing it doesn't fix the channel problem - adding the right channel does.

How it works

NORA sits in front. Your system stays behind.

NORA handles the buyer conversation on WhatsApp. The moment the order is confirmed, it lands in your existing B2B platform or ERP exactly as if the buyer had placed it manually.

📱
Buyer on WhatsApp

Types, voice messages, or responds to NORA's proactive outreach. No app, no login.

Existing channel
🤖
NORA processes

Understands the order, checks stock, applies pricing rules, handles changes and confirmations.

NORA AI
📋
Order in your system

Confirmed order goes into your B2B webshop or ERP via API. Processed like any other order.

Your existing system
Zero disruption

Nothing changes in how you operate. Only in how many orders come in.

Your team processes orders the same way. Your ERP or webshop receives them the same way. Your warehouse picks and ships the same way. The only thing that changes is the volume.

  • No platform migration or replacement
  • No retraining for your operations team
  • No change to ERP workflows or pricing logic
  • No disruption to your existing buyer relationships
  • Live in weeks, not months
CONNECTS TO YOUR EXISTING PLATFORM
SAP S/4HANAMicrosoft Dynamics 365 BCMicrosoft Dynamics NAVPantheonNetSuitemany more...
What you gain

A second sales channel that runs itself.

+34%
Average order value increase within 90 days
80%
Reduction in order processing time
3x
More buyers placing orders regularly
<4wk
Typical time from contract to live
🎭
Reactivates dormant buyers

NORA proactively reaches buyers who haven't ordered in X days. Many never adopted the webshop. Now they don't need to.

📈
Increases repeat order frequency

NORA nudges at the right time based on each buyer's ordering cycle. Average order frequency increases significantly in the first quarter.

🔔
Smart upsell built in

NORA suggests additions based on order history and promotional rules you define. No sales rep call required to land the upsell.

🔒
Your ERP remains the system of record

NORA reads catalog and pricing from your existing ERP and writes completed orders back to it. Your system of record doesn't change.

FAQ

Common questions.

Does this replace our B2B webshop? +
No. NORA runs alongside your existing platform. Orders placed on WhatsApp through NORA are entered into your webshop or ERP exactly as if the buyer had placed them there directly. Your platform stays the system of record.
How does NORA get our product catalog and pricing? +
NORA connects to your ERP or webshop via Hive365, our integration layer. It reads your live catalog, stock levels, and buyer-specific pricing rules. When those change in your system, NORA sees them automatically.
What does implementation look like? +
We start with an integration to your ERP or B2B platform, typically 2-3 weeks depending on complexity. NORA is then configured with your ordering rules, buyer segments, and messaging flows. Most clients go live within 4 weeks of contract signing.
What if buyers want to order both ways - webshop and WhatsApp? +
That's fine and expected. Some buyers will prefer the portal, others WhatsApp. Both channels land in the same system. You gain coverage without any conflict - orders are orders regardless of how they arrived.
Is Viber supported as well? +
Yes. NORA supports both WhatsApp and Viber. In markets where Viber is dominant - such as Serbia, Bosnia, or Bulgaria - Viber ordering is available on the same platform, feeding orders into the same system.

Keep what works.
Add what doesn't exist yet.

Book a 30-minute call. We'll show you exactly how NORA connects to your current setup.

Based on pilot deployments measured over 90 days. Results vary by customer, data quality and adoption.