B2B ordering automation
for wholesale distributors.
You already know your customers, your catalog and your ERP. Ordering automation connects them, so fewer orders are lost to a missed call, an incomplete cart or a confirmation that arrives too late.
Three ways distributors lose orders
Industry research puts the error rate on manually entered online orders at around a third, with the majority of companies reporting poor product data quality as a root cause. Every one of those errors is a delivery dispute, a credit note, or a customer who quietly orders less next time.
A customer who orders 40 lines every week and this week orders 34 is not necessarily done ordering, they may have just forgotten six. Without a completeness check against their own history, that gap ships as-is and nobody notices until the customer complains it never arrived.
An order confirmed five minutes after the routing cut-off does not make today's truck. It moves to tomorrow, the warehouse re-picks it, and the customer waits an extra day for something that was ready to ship.
Pick your segment
The mechanics are the same everywhere: capture the order, apply your ERP's own rules, write a structured record. What differs is the constraint each segment actually has.
What changes in week one
- Your ERP connects, read-only at first: customers, catalog, pricing, stock and quotas, exactly as they exist today.
- One channel goes live for a small group of accounts, so the rules can be checked against real orders before the rollout widens.
- Exceptions route to a person by default. The threshold for what counts as an exception is tightened only once the data earns it.
- Your team sees structured orders landing in the ERP the same way a manually entered one would, just without the manual entry.
Frequently asked questions
No. Your ERP stays the system of record for pricing, stock, customers and quotas. This layer captures the order and applies those rules; it does not replace them.
A proof of concept typically runs 7 to 14 days from kick-off, scoped to one channel and one segment of accounts, confirmed with you during technical discovery.
No. The channel mix is built around how your customers already order; ordering automation sits behind that, not in front of it.
Most distributors don't. The segment pages describe the sharpest version of a constraint; most deployments combine elements of more than one.
Yes, that is the usual path: one route or one warehouse first, widened once it is checked against real orders.
From the blog
Your distribution business.
Your ERP's own rules.
Talk to us about where order desk automation fits your operation first.