Traditional trade distribution,
without adding routes.
Thousands of outlets, hundreds of routes, and a commercial team that spends half of every visit writing things down. B2Bee covers the outlets between visits, so the visits go where they actually pay off.
Traditional trade automation covers the outlets between rep visits: NORA reaches each outlet on WhatsApp or Viber with a prepared reorder, reads whatever comes back, including a photographed handwritten list, and writes a structured order into your ERP. Your reps still make every visit, they just arrive to one that is about selling instead of writing things down.
In many developing markets, general trade - independent small shops, kiosks and market stalls - is not a niche channel, it is the default one. Verifying execution and collecting reliable data across that many small retailers is harder than in modern trade, and most advanced digital tools were never built for it: tracking terms and conditions still usually means manual work in spreadsheets or custom-built tools.
Coverage, admin and visibility, in that order
A rep visits an outlet once a week or once a month. Between visits, that outlet either calls, or it does not order at all. The second is more common.
Writing the order, checking stock, checking debt, checking last month's promo. All of it takes time away from the only thing the visit was for.
You know what left your warehouse. What actually moved into outlets, at what price, with which promo executed, arrives as a spreadsheet, if at all.
Between visits, the outlet still orders
NORA reaches them on the channel they use, with the order they usually place.
Order already prepared, debt and stock visible, the conversation is about selling, not typing.
Stock on the vehicle, sale and delivery in one stop, documents issued there.
Visits, orders, shelf state and promo execution land centrally, not next month.
Orders here often arrive on paper. A shop owner writes items on a sheet during the week, photographs it and sends it, and these lists are longer than in other channels, frequently thirty or forty lines. NORA reads the photo, matches each line to your catalogue and your pricing for that customer, and writes the order into your ERP.
Primary sales tell you what left. Secondary sales tell you what sold.
Primary sales are what moves from the producer to you. Secondary sales are what moves from you to the outlet. The second number is the one your principal asks about, and the one that usually arrives late and incomplete.
When orders are captured digitally, secondary sales stop being a monthly reporting exercise. They become a by-product of the ordering itself.
Coverage without new routes
An outlet visited once a month can order every week, without a single new route and without a single new rep. The visit stays where it is worth making, and the ordering happens in between.
Frequently asked questions
Yes. NORA reaches outlets over WhatsApp or Viber, channels they already have, not a dedicated app. There is nothing new to install.
No. It covers the gap between visits so reps arrive to a prepared visit instead of a blank order form. The rep still owns the account and the relationship.
Yes. Which model applies is a property of the customer record, not a separate system or a separate login for the rep.
Every order, visit and delivery is captured as a structured record as it happens, so secondary sales reporting comes from that same data instead of a separate monthly collection exercise.
Cash handling and credit terms are configured with you during setup, based on how your ERP already tracks them for each outlet.
Yes, category and brand-level visibility can be scoped to what a principal needs to see, configured during setup.
From the blog
Thousands of outlets.
The same number of reps.
See how a traditional trade route covers outlets between visits, and gives the visit itself a head start.