SMS and email ordering for
buyers who do not use chat apps.
Some of your customers will never install WhatsApp for business. That is not a gap to close, it is a channel to support. The same order proposal, confirmation and ERP write-back, over SMS or email instead.
SMS and email ordering brings the same structured order flow B2Bee runs on WhatsApp and Viber to buyers who order by text message or email instead. The channel adapts to the buyer, not the other way round, and the order still lands in your ERP validated and ready.
Why some buyers never move to a chat app
In some accounts, procurement or IT policy restricts ordering to a company email address, especially where a written record needs to sit in a shared inbox rather than a personal phone.
A back-office buyer working from a desk phone or a shared office line can still place a structured order by SMS, without needing a smartphone or a messaging app installed on it.
Chat app adoption for business ordering varies by market and by buyer. Email stays the default in some regions and some job functions, and that is unlikely to change on a vendor's timeline.
Some procurement teams need every order confirmation to land in an email thread that their own systems file automatically, independent of whatever messaging channel the rep uses elsewhere.
How it works
- NORA builds the same order proposal it would send over WhatsApp or Viber, from your ERP data for that customer.
- The proposal goes out by SMS or email instead, in the format that customer's account is set up to use.
- The buyer replies by text or email, confirming, editing, or asking a question, same as any other channel.
- The confirmed order is parsed and validated the same way, then written into your ERP.
For the German market specifically
Email remains the dominant business ordering channel in Germany, ahead of any chat app. Where a large share of a distributor's German accounts order by email, this channel deserves the same setup attention as WhatsApp gets elsewhere, not a secondary status.
Frequently asked questions
No, it's the same order engine and the same ERP connection. SMS and email are additional channels the same proposal and confirmation flow can go out on and come back through.
Yes, the channel is a property of the account, and it can be changed as a customer's own preference changes, without rebuilding anything on your side.
Yes, SMS delivery follows standard carrier limits, so proposals sent by SMS are formatted for that constraint rather than a chat app's longer message format.
Replies are parsed the same way an email order would be under order desk automation, matched against the original proposal rather than read as free-standing text.
No, it's for the specific accounts within any market that order by SMS or email, alongside other accounts on the same distributor's book that order by chat app.
Meet every buyer on
the channel they already use.
See how the same order flow adapts across WhatsApp, Viber, SMS and email for one customer book.