About B2Bee

B2Bee is an AI-driven B2B SaaS company helping distributors, wholesalers, and brands automate sales, customer communication, and ordering - powered by real data and built for execution.

From experience to product

After years of working in outsourcing, ecommerce, and enterprise systems - including projects for global companies and fast-growing startups - we saw the same problem everywhere:

B2B distribution still runs on fragmented communication, manual processes, and reactive decision-making.

In 2020, we started B2Bee full-time with a clear goal: to build a product that automates how distribution actually works.

Not another dashboard. Not another tool. A system that operates inside real workflows.

A product company that understands distribution

B2Bee is built on a simple idea: if you want to automate distribution, you need to understand how it actually works.

Based on real-world experience, we built a unified data foundation (Hive365) and AI workflows that run on top of it - connecting customers, channels, and operations.

The result is a system that doesn't just analyze data. It executes: contacting customers, collecting orders, and improving commercial performance.

Real impact at scale

€15M+

monthly transaction volume through the platform

100+

enterprise customers and partners

7 markets

active across Europe and expanding globally

2x growth

year-over-year, with 3-4x expected next year

Leadership team

Denis Radovanović

CEO

30+ years of experience in business development, ecommerce, and enterprise solutions.

Luka Radovanović

COO

15+ years in software, operations, and scaling B2B systems. Previously built complex ecommerce and financial systems.

Dejan Jeremić

CTO

18+ years in engineering, architecture, and large-scale systems. Focused on cloud, security, and AI-driven infrastructure.

Together, they lead a team of 20+ people working on a global mission to transform B2B distribution.

Backed by investors and partners

B2Bee is backed by venture capital funds, accelerators, and angel investors from multiple markets.

Venture capital

Fil Rouge Capital (FRC), TS Ventures (TSV)

Accelerator

Katapult accelerator (first cohort), EBRD Star Venture

Angel investors

Investors from Slovenia, Austria, Singapore, Serbia, and Croatia

Recognition

In May 2025, B2Bee won 3rd place at one of the largest startup competitions in Asia, validating the global relevance of our approach.

B2Bee in Singapore at a startup competition after winning 3rd place

Work with a team that understands your business

Whether you are a distributor, wholesaler, or brand - we help you automate what matters most.